Purchasing a firearm for most people is a major investment. Equivalent to a monthly car payment or mortgage payment which is why most people are always looking for the best deal. Firearm dealers don’t have BOGO (Buy One Get One) sales and seldom have rebates (although we’re seeing more lately). The big stores sell things at MSRP or close to it. The smaller firearm or sporting good stores will be cheaper than that but what do you do if that’s still too expensive? Buying on-line can help but look at the whole process before you jump in.